Clik here to view.
How to handle a social media crisis
Social media have changed the nature of the crises faced by brands. Beyond the event-based crises which we typically think of, such as a product recall, brands also face far more informational crises....
View ArticleClik here to view.
Learning from our Social Media mistakes
It’s a saying that I’m sure we have all heard one too many times – learn from your mistakes. While you never want to admit that you didn’t complete a project according to plan, sometimes things just...
View ArticleClik here to view.
How To Make A Corporate Blog Take Off
Most corporate blogs fail to get off the ground. They only ever reach a paltry number of visitors per month and never achieve a consistent, sustainable amount of comments, subscribers, organic media...
View ArticleClik here to view.
How do we meet the challenges of a world population of over eight billion?
This was the topic of conversation at the inaugural meeting of the LEWIS Think Tank, which brings together thought leaders from a range of sectors to share ideas around the big topics and challenges of...
View ArticleClik here to view.
The Rules of Blogger Engagement
Within a PR and digital marketing environment, the importance of blogging is an established truism. Blogger engagement and relationship management regularly features on daily task lists of...
View ArticleClik here to view.
Google Glasses – a new interface paradigm
It’s been an interesting few weeks for computing interfaces. Microsoft unveiled Windows 8, which takes a major departure from the traditional ‘Startbar and desktop’ model, and attendees at Google I/O...
View ArticleClik here to view.
Four Models Of Corporate Blogging
It’s great that there is still a big buzz around corporate blogging. A blog can work so well when done right. However, the increasing pressure to start blogging can easily affect the confidence to...
View ArticleClik here to view.
Don’t Feed The Trolls
It’s true that social media gives an element of ‘power’ to the previously powerless. In the majority of cases, this power is used for good, such as furthering community or social causes, or raising...
View ArticleClik here to view.
Why Brand Journalism Matters
Over the last few days, I’ve had the chance to talk to some of the leading thinkers and practitioners in brand journalism. Emotive response to the term aside, the trend of major brands filling the gap...
View ArticleClik here to view.
LEWIS PR’s Dean Russell in PR Week Blog
Dean Russell, Digital Marketing Director, EMEA at Lewis PR, shares his thoughts about the recent Burger King Twitter hack on the PRWeek blog. In Dean’s post he discusses the importance for businesses...
View ArticleClik here to view.
Join The Fellowship Of Content
Blogging has been declared dead more often than Google Plus. And yet it’s still there, and it seems that more people are doing it than ever before. How can you make sure your voice is heard in this...
View ArticleClik here to view.
Paid bloggers vs journalists
Social media has created a new breed of influencers and transformed the media landscape by blurring the line between traditional journalism and blogging. Bloggers and social media influencers are now...
View ArticleClik here to view.
Are We Explaining Content Marketing Wrong?
I was thinking recently about the disconnect that exists between content marketers and a significant percentage of executive level decision makers within some organisations. Although the importance of...
View ArticleClik here to view.
The 5 Vital Elements of Newsjacking
Newsjacking. It may sound like a guerrilla PR tactic, but it is exactly the opposite. Newsjacking is about helping out a journalist by providing them with a rapid response to a news article. You could...
View ArticleClik here to view.
Blogger Relations: 5 Tips… for Bloggers
I have been engaging in blogger relations quite intensively for three years now. During this time I have seen a lot of guidelines on how to interact with the experts ‘with passion’. The web is full of...
View ArticleClik here to view.
Psst! What Do You Do When Your Media Pool Is Shrinking?
The media landscape is changing – publications are closing down, journalists are being laid off and the industry is shifting towards digital media. All this has had a profound impact on the...
View ArticleClik here to view.
#PR Summit: The Social Stats
Last week the LEWIS team had the privilege of supporting The Holmes Report team at the second Global PR Summit in Miami. The event is a platform for the largest (and the smallest) players to discuss...
View ArticleClik here to view.
Ten Blog Posts You Should Have Read In 2013
You can tell that the year is about to end when nearly half of all blog posts and press releases talk about trends and predictions. So, we’re not going to predict what 2014 will look like. Instead,...
View ArticleClik here to view.
The More Different We Are, The Closer We Become
Occasionally in the office, you have the luxury of just sitting back and listening. I recently found myself in this situation when a member of our newly created Influencer Advisory Board met with our...
View ArticleClik here to view.
How To Tell Your Brand’s Story Like Hemingway
I have a confession. I’m just over 30 years old and I still buy books. Oh, and I also spend a considerable amount of my salary on DVD’s, from Disney to art-house. In other words, I am a big fan of...
View Article
